Hello!

this post was ORIGINALLY written on January 12, 2010...

I’m Lisa, Gill's co-Social Media & Marketing intern with doDetroit.com!

When I was first informed that I would not be an Event Management intern, I didn’t know if Social Media & Marketing was really something that I would be interested in. I do have a degree in Advertising (with a PR specialization), but I did not know much about it. I was set on being an Event Management intern because I was looking to obtain first-hand experience in this field. However, when we had an information session about “Social Networking Theory & Sociology,” my mind completely changed. At the risk of sounding like a geek...Social Media & Marketing is super interesting!  

With the millions of websites on the Internet, there is no possible way that we will ever be able to view ALL of the great websites and blogs that have been created for our resource (be it recreational, social or informational). So, social marketing is almost like a “go-between” for websites and their publics. In short, it is what gets websites their listing order on Google (along with a “few dollars”, I’m sure). It helps websites, blogs and forums get word out about the awesome thoughts, ideas and services they offer. Most importantly, social marketing allows a way for the world to interact with each other while providing one another with resources (and a few guilty pleasures) that inform and entertain us everyday.

I’m excited about this internship and even more ready to learn. Are you? I hope so, because you’ll be coming with me on my journey. Make sure to follow our blog for reviews, articles, and special tidbits about Detroit. You’ll love it.

Moral of today’s story: Keep an open mind...You’ll never know what you can learn. Take every situation and use it for professional (and personal) growth.


--Lisa